• Book Launch Promotion Ideas
• Best Book Promotion Ideas

Social Media Book Promotion Ideas

We’ve all seen bad trailers. In fact, it’s safe to say that the majority of videos out there promoting books are of subpar quality. So I don’t need to subject you to watching them, and plus it’s not nice to call people out https://darklandpromotions.com/. That said, the following trailer won the Moby Awards for “Worst Book Trailer” in 2011 and has been talked about so much online that it has almost gained cult status. So here, by way of the Moby Awards judges, check out this trailer (not the official trailer) for Nelson DeMille’s suspense novel, Wild Fire:

Julia Drake is the co-founder of Wildbound PR, a California-based literary publicity company that works with authors across the globe to gain exposure for their work via traditional and digital media press campaigns, social media marketing, innovative book tours, author websites and high quality promotional videos. She holds a bachelor’s degree in film from UCLA and a master’s degree in screenwriting from The American Film Institute. Wildbound PR’s book videos have consistently been picked up by the New York Times, Huffington Post, New York Daily News, and other top media. Wildbound also owns TrailerShelf.com, a curated site that helps readers discover their next read by featuring only the best current book trailers. For more info, visit wildboundpr.com or connect with us @wildboundpr or fb.com/wildboundpr.

Of course, the dream is for your book promo video to go viral and sell millions of copies, but let’s talk about what’s actually in your control: It’s to build credibility for your platform as a writer and for your body of work. A professional book video shows that you are taking your work seriously and that you are a good storyteller across mediums. A great video can also capture the attention of top influencers and media who might otherwise not look at a synopsis or pitch, but will check out a 90-second video. Video also expands your exposure to video-driven sites. And lastly, what better tool could there be to show Hollywood that your book would make a great movie?

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In summary, there’s a lot of nitty-gritty that goes into the production phase depending on the scope of your video. For more resources, visit wildboundpr.com/videoresources and download a handout for the production phase.

Book Launch Promotion Ideas

All this networking is bound to lead to some impressive connections. Make the most of them by asking for testimonials from fellow authors and experts to use in your marketing materials. Again, this is extra-important for nonfiction authors, for whom credibility is everything; an endorsement from a well-known figure in your field is a golden ticket to book sales.

The first requirement for marketing any product is to have a website showcasing that product and making it available. With so many tools available to build free websites, there is no reason to not have a website for your book. Even if you have your own website as an author, take the time to create a site that is dedicated to your book. Use photos representing your book’s locations, characters and subject matter to make the website an engaging user experience. It doesn’t need to be complex and fancy. Write unique content or use excerpts from your book and then submit the site to search engines like Google to start getting exposure. Be sure to include cross-links between your book website and your other websites to build your search engine ranking.

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All this networking is bound to lead to some impressive connections. Make the most of them by asking for testimonials from fellow authors and experts to use in your marketing materials. Again, this is extra-important for nonfiction authors, for whom credibility is everything; an endorsement from a well-known figure in your field is a golden ticket to book sales.

The first requirement for marketing any product is to have a website showcasing that product and making it available. With so many tools available to build free websites, there is no reason to not have a website for your book. Even if you have your own website as an author, take the time to create a site that is dedicated to your book. Use photos representing your book’s locations, characters and subject matter to make the website an engaging user experience. It doesn’t need to be complex and fancy. Write unique content or use excerpts from your book and then submit the site to search engines like Google to start getting exposure. Be sure to include cross-links between your book website and your other websites to build your search engine ranking.

Best Book Promotion Ideas

Outdoor readings can be a fun substitute for bookstore readings. Get some basic business cards made that showcase your book and your website (and social channels) and distribute those to people who attend your outdoor book readings – or you could have a stack of books ready for sale on the spot! This works for fiction and non-fiction books, but it’s especially fun for children’s books. Kids are just itching to get outside these days, and their parents are too! You can even dress up in a costume that fits the story to get attention.

Something even better than a free sample of your book is…a free book or free merch! Generate new readership and excitement about your work by holding a giveaway. This can be anything from a gift card to a whole book, story or bonus material that you want to giveaway. For prizes that include things like gift cards or signed copies of your book, you can advertise on your social media and in your newsletters. Include hashtags and research what is trending on Twitter to find out when is best for you to jump on the wave.

If you have space in your budget, paid promotions with sites like My Book Cave, Book Rebel, Love Kissed Book Bargains, Bargain Booksy, ENT Book Promotion, and others can be excellent ways to draw attention to a new release, a book sale, or a free book giveaway. These sites tend to have hundreds of thousands of newsletter subscribers and website visitors, so the chances of you getting some sales and finding new readers are good. BookBub is considered one of the pinnacles of paid promotions—authors tend to see dramatic sales and bumps in rankings, but be aware that this book promotion often comes with a hefty price tag.

Outdoor readings can be a fun substitute for bookstore readings. Get some basic business cards made that showcase your book and your website (and social channels) and distribute those to people who attend your outdoor book readings – or you could have a stack of books ready for sale on the spot! This works for fiction and non-fiction books, but it’s especially fun for children’s books. Kids are just itching to get outside these days, and their parents are too! You can even dress up in a costume that fits the story to get attention.

Something even better than a free sample of your book is…a free book or free merch! Generate new readership and excitement about your work by holding a giveaway. This can be anything from a gift card to a whole book, story or bonus material that you want to giveaway. For prizes that include things like gift cards or signed copies of your book, you can advertise on your social media and in your newsletters. Include hashtags and research what is trending on Twitter to find out when is best for you to jump on the wave.

If you have space in your budget, paid promotions with sites like My Book Cave, Book Rebel, Love Kissed Book Bargains, Bargain Booksy, ENT Book Promotion, and others can be excellent ways to draw attention to a new release, a book sale, or a free book giveaway. These sites tend to have hundreds of thousands of newsletter subscribers and website visitors, so the chances of you getting some sales and finding new readers are good. BookBub is considered one of the pinnacles of paid promotions—authors tend to see dramatic sales and bumps in rankings, but be aware that this book promotion often comes with a hefty price tag.